Partnering with state tourism boards or boutique homestays to highlight regional lifestyles.
The cornerstone of Indian lifestyle is hospitality. In Western cultures, a guest might feel guilty for overstaying; in India, a guest is considered a deity arriving unannounced.
Indian lifestyle content has shifted from stereotypical representations to nuanced, authentic storytelling.
Showcases the hundreds of regional ways to drape a single piece of unstitched cloth.
