Ben Settle - Email Players 1 - 15 — High Speed

A recurring theme in these early lessons is the "Anti-Follower" strategy. Settle encourages you to write in a way that repels "looky-loos" and attracts high-quality buyers. By being your authentic (and sometimes cranky) self, you build a cult-like following that buys everything you put out. 4. The "Seinfeld" Sequence (Refined)

Once the mindset is set, Settle shifts to the mechanics of storytelling.

A common mistake in email marketing is addressing the crowd (e.g., "Hey guys" or "To all my subscribers"). Issue 8 teaches the reader how to write with an intimate, one-on-one tone, mimicking an email you would send to a close friend or a respected colleague. Issue 9: Deconstructing the Soft vs. Hard Pitch

For new subscribers, the most tantalizing (and expensive) artifact in Settle’s catalog is the collection. This is not a course. It is not a PDF checklist. It is the raw, unedited foundational archive of Settle’s brain from the first 15 issues of his newsletter. Ben Settle - Email Players 1 - 15

One day, Ben was approached by a young marketer who was eager to learn from the best. The young marketer asked Ben to share his insights on the top email players in the industry, and Ben agreed.

Ben Settle’s monthly newsletter, Email Players , is widely regarded as a masterclass in modern email marketing. For over a decade, physical issues of this subscription-based digest have been shipped to marketers, freelancers, and entrepreneurs worldwide.

While the specific contents of each individual issue are typically reserved for subscribers, several core pillars were established during this initial 15-month run: The Power of Subject Lines A recurring theme in these early lessons is

Conversely, you intentionally repel people who were never going to buy from you anyway, cleaning your list naturally. 3. The "Hook, Story, Offer" Structure

This is the most critical phase taught in the early newsletters. The writer seamlessly connects the random story to the core problem faced by the target audience. It translates entertainment into business value. 3. The Pitch and Call to Action

Stop trying to trick people. Use "blind curiosity" or "blunt honesty" to get the click. Issue 8 teaches the reader how to write

Settle’s subject lines in these issues are masterclasses in curiosity. He rejects standard "Benefit" subject lines (e.g., How to lose 10 pounds ) in favor of "Curiosity + Blind Hook" subject lines (e.g., The 'vampire' diet trick ). The sole job of the subject line is to get the email opened, nothing else. The Parable

Sending constant discounts, hard sells, and product feature lists. (Result: High unsubscribes, low open rates).