Before the calendar, there was the vision. In the early 1990s, under the direction of Ann-Charlotte Pasquier, the family-owned house of Aubade sought to completely revolutionize the image of lingerie. The result was the legendary "Leçons de Séduction" (Lessons in Seduction) campaign launched in 1992, created by the then-unknown agency Colette & Flimon. These advertisements, with their witty double-entendre text and stunning black-and-white photography, were a departure from all existing codes, praised for their audacity, humor, and creativity. The campaign, featuring the first-ever outdoor advertising showcasing a woman's body, became an instant classic and reshaped the brand's identity.
While Aubade has produced many themed calendars (travel, tropical, or boudoir noir), the 1999 issue is widely remembered by collectors for its ambiance. calendrier aubade 1999
By the late 1990s, specifically around 1998 and 1999, the brand began a subtle transition. While Zimmermann remained the visual architect, the aesthetic began to shift toward a slightly warmer, more textured palette. The 1999 calendar bridges the gap between the stark monochrome romanticism of the past and the more vibrant, confident color campaigns that would define the 2000s. Before the calendar, there was the vision
Artistic and pictorial, For over 20 years, these posters have embodied a true “French art of loving.” Aubade Paris By the late 1990s, specifically around 1998 and
1999 Aubade Calendar is a hallmark of the brand's legendary "Leçons de Séduction" (Lessons in Seduction) campaign, which first launched in 1992. This specific edition arrived just one year after Aubade published its very first calendar in 1998. Aubade Paris Key Features of the 1999 Edition Artistic Direction : The 1999 visuals were primarily captured by photographer Hervé Lewis
: The 1999 imagery highlighted specific, intricate product details including lace brassieres, visual garter belts, and fine tulle—celebrating the brand's long heritage of corsetry dating back to 1875. Why the 1999 Calendar Remains a Collector's Holy Grail
Julien cleared off a space on an old wooden trunk and laid the calendar down. Flipping open the cover, he was instantly transported to the late 1990s. Each page featured the brand's iconic “Leçons de Séduction”