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| Key Metric | 2025 Value | | :--- | :--- | | | $7.2 billion (+9% from 2024) | | Total Payouts to Creators | $25 billion (since launch) | | U.S. Daily Spending | $7.9 million per day | | Total Platform Users | Over 400 million | | Active Creators | Over 4.6 million |
The degree to which a creator engages with their audience through interactive features, creating a more immersive community experience. Conclusion