In 2025, the champion officially resigned from the Chinese national badminton team to transition into the next chapter of her career, serving as a brand ambassador alongside Zheng Siwei.
Huang Yaqi first built her foundational following under the handle ijoycebabe . Unlike traditional commercial models who path to fame via network television or high-fashion runways, Huang maximized the reach of alternative digital visual platforms.
A strong emphasis on maintaining a healthy, athletic build, which has made her a popular choice for fitness-related campaigns.
: Much of her early viral fame stems from being a principal muse for WANIMAL (Wang Dong), an internationally recognized and highly controversial Chinese art photographer known for avant-garde, raw, and boundary-pushing portraiture. This collaboration cemented her reputation for bold artistic expression. In 2025, the champion officially resigned from the
Brands increasingly require print models to host live shopping streams or interactive digital lookbooks.
Many of her most iconic sets utilize soft, natural light, highlighting her features without the need for heavy editing. Engaging Storytelling:
Huang Yaqi's impact extends beyond traditional modeling. As a "model-turned-influencer," she bridges the gap between high fashion and everyday styling. A strong emphasis on maintaining a healthy, athletic
: Leveraging her large following, she has worked with various lifestyle and beauty brands to promote products through curated visual storytelling. Distinction from Public Figures
In the latest updates regarding her career, Huang Yaqi continues to expand her influence. She has recently been involved in several high-profile brand campaigns across Asia, further solidifying her status as a top-tier influencer.
Her Instagram account, under the handle ijoycebabe, remains a primary hub for her latest work. Fans can find frequent updates featuring: Brands increasingly require print models to host live
The internet culture surrounding Chinese internet celebrities, models, and influencers—often referred to as the Wanghong (网红) phenomenon—is highly dynamic, with creators frequently rotating handles across platforms like Weibo, Instagram, and Xiaohongshu (Little Red Book).
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Later in 2021, a different layer of her identity surfaced. During a "Freshman Photo Contest" held by Guangdong University of Petrochemical Technology (Guangdong Shihua), a contestant using the nickname appeared among the entries. Her listed major was "Chemical Excellence," her hometown wryly listed as "Earth," and her primary interests included "taking photos". This seemingly mundane entry hints at a period before widespread fame—a young woman entering university while maintaining an online presence that would eventually gain significant traction in fashion and lifestyle circles.