By showcasing identities that have survived decades alongside modern iterations, Evamy provides a blueprint for creating timeless, trend-resistant design.
At 336 pages, Logotype is substantial but not unwieldy. The content is divided into logical sections, with detailed contents pages and comprehensive indexes that allow readers to navigate by client name, designer, or industrial sector.
Let’s put the scale of Logotype into perspective. The book contains , drawn from around 250 design studios from across the globe. This is not a narrow survey of Western European and North American design. Evamy deliberately sought global representation, including examples from Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Logotype Michael Evamy
Explores traditional, authoritative, and luxury branding.
For graphic designers, Logotype acts as a vital tool during the ideation phase of a project. 1. A Source of Unmatched Inspiration Let’s put the scale of Logotype into perspective
This section covers wordmarks that integrate a symbol into the text itself. The FedEx arrow is the classic example, but Evamy unearths dozens of lesser-known gems where a counter (the hole inside an 'O' or 'e') becomes a globe, a sun, or a button.
Features over 1,300 examples of wordmarks, monograms, and text-based marks. Features over 1
Highlights standard typefaces that have been uniquely modified to create a proprietary look.