Based on the findings of this report, we recommend:
My office had a window, but the view was of a parking garage. On my desk sat two monitors: one for script revisions, one for the dashboard. The dashboard was God. It showed, in real-time, every heartbeat of our 200-million-strong subscriber base. Which scenes they rewatched. Where they paused (usually to look at their phones). The exact second they abandoned an episode forever. The data was color-coded: green for “joy,” red for “confusion,” blue for “sadness.” We worshipped the blues, because sad people finished episodes. Confused people clicked away.
Assembling raw footage, adding visual effects, and pacing content for maximum audience retention.
